About Us

We don’t follow paths, we make our own.

Rebl Apparel was born from a mindset, not a market trend. Growing up, I never wanted to play it safe, follow the rules, or live life on someone else’s timeline. While others chased approval, I chased what felt true, even if it meant breaking away from the norm.

Rebl is for the ones who never quite fit in, because they weren’t meant to.

We believe in taking risks, defying expectations, and showing up unapologetically bold. Every design we drop is a statement. A challenge. A reminder that you don’t have to blend in to belong.

This isn’t just clothing, it’s a movement.

It’s for the creatives, the risk-takers, the rule-benders.

The people who do what they do, loud, proud, and without compromise.

If that’s you, welcome to the wild.

— Scott Lippert, Founder of Rebl Apparel